Consumer Experience Lead - Digital, Consumer Data & CRM

Job Description 1 . Lead the Consumer Data Strategy & Integration o Own the Consumer Data Strategy (including CRM) and execution roadmap, ensuring the integration of data throughout the consumer experience journey o Use digital data and analytics to work with Brand Marketing and connect insights to creative and CX activation o Partner with local & global MDS to align on technology, data platforms & governance o Act as consumer data champion ensuring data is used responsibly and in service of mo…