GTM Manager

About the Role We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand. You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers. What You’ll Do Define our target audience, segments, and customer personas Build and execute GTM and growth strategies Identify and test acquisition channels — organic, paid, influencers, commu…