Senior Manager – CRM & MarTech

Job Title: Senior Manager – CRM & MarTech (CDP Microsoft Dynamics Journeys) Department: Marketing Role Purpose Lead the hospital’s CRM and MarTech stack to orchestrate patient journeys across channels (Email/SMS/WhatsApp/App), powered by a Customer Data Platform (CDP) and Microsoft Dynamics 365 . Own segmentation, personalization, and automation that improve patient acquisition, retention, reactivation, cross-specialty referrals , and overall lifetime value (LTV) while maintaining DPDP Act com…