D2C Channel Marketing Senior Specialist

1. Integrated Campaign Management. • Own integrated campaign planning across Samsung.com, TikTok Shop and future online sales platforms. • Translate BU/product priorities, promotions and sales objectives into actionable channel campaign plans. • Develop campaign approach covering target audience, proposition, content, media, platform experience and conversion mechanics. • Coordinate with BU Marketing, Sales, CRM, Media and other functions to ensure consistent campaign execution. • Manage campaigns...